IMC Brings the In-Person Shopping Experience Online

Challenge / Goal

As the world’s largest operator of premier showroom space, International Market Centers (IMC) is famous for bringing buyers and sellers from around the globe together in Atlanta, High Point and Las Vegas in the U.S. Looking to expand their footprint worldwide and enable real-time virtual engagement, IMC needed a digital transformation. Bridgenext (formerly DEFINITION 6) was ready to help.


We teamed up with IMC to reimagine their business and achieve their goal of helping buyers discover tens of thousands of sellers digitally. IMC was in need of an innovative, sustainable, profitable and scalable platform for their target audience. Bridgenext delivered an integrated solution that combined all the requirements into one user-friendly experience.

Our team hit the digital airwaves to begin a customer-centric digital transformation for IMC, which included an enriched digital toolkit. The upshot? Buyers and sellers can now connect to share ideas from anywhere in the world at any time. Showrooms can now gather more data than ever before, and there is virtually no barrier between physical and digital showrooms.

Tech Stack

  • Sitecore Experience Manager (XM)
  • Sitecore Experience Platform (XP 9.2)
  • Sitecore Experience Database (xDB)
  • Sitecore Managed Cloud
  • Experience Accelerator (SXA)
  • Sitecore Email Experience Manager (EXM)
  • Sitecore JavaScript Services (JSS)
  • Azure Search Functionality
  • Dynamics 365


Together with Bridgenext, IMC has achieved their goal. They are now well positioned to grow globally, without the limitations of in-person travel and brick-and-mortar locations. The new platform offers many business benefits including:

  • Established a central portal for exhibitors to manage accounts, products and showrooms
  • Facilitated peer-to-peer engagement and human connections
  • Built a search and discover mechanic for buyers and sellers to meet
  • Developed processes around category management and taxonomy depiction
  • Initiated a future phase for transactional commerce
  • Allows buyers to view products in advance
  • Facilitated communication between buyers and sellers


Real Estate


  • A central portal to manage accounts, products and showrooms 
  • Improved peer-to-peer engagement and connections 
  • The ability to view products in advance
  • A future phase for transactional commerce


  • Analytics and insights
  • Sound design and mix
  • Campaign development
  • Content creation
  • Copywriting
  • Creative services
  • CRM
  • Design
  • Digital
  • Editing
  • Entertainment marketing
  • Motion design
  • PR services
  • Production
  • Strategy and consulting
  • Technology

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