As businesses accelerate AI adoption, the conversation is shifting from experimentation to measurable business value. Bridgenext CEO, John Castleman, shares his perspective in The Philadelphia Inquirer’s feature on why AI investments still depend on people, practical implementation, and a clear path to ROI.
Drawing on real-world enterprise experience, John discusses the importance of aligning AI initiatives with business priorities, addressing underlying data challenges, and integrating AI into existing business processes. He also highlights why forward-deployed engineers and human expertise remain essential to turning AI’s potential into meaningful business outcomes.