AI is accelerating UX design at an unprecedented pace, but are organizations keeping humans in the loop? In a co-authored piece published on Knowledge at Wharton, Bridgenext Chief Storyteller Mike Welsh teamed up with Wharton Senior Fellow and Bridgenext advisor Scott Snyder to examine the tension between AI-powered speed and the deep human understanding that great experiences require. Their verdict: AI isn’t killing UX, it’s forcing it to grow up.
Welsh and Snyder argue that the strongest teams will build a hybrid model, where AI supports speed and scale while UX protects strategy, empathy, and trust. From avoiding the “speed trap” of AI-generated prototypes to designing for explainability in intelligent systems, the piece offers practical guidance for product leaders navigating the AI era.
Read the full story on Knowledge at Wharton: Is AI Killing User Experience?