In a new article for Intelligent CXO, Bridgenext CTO Dom Profico explores how IT leaders can effectively guide their organizations as generative AI reshapes enterprise decision-making. He outlines five principles for grounding AI innovation in real business priorities, starting with the problem, not the technology; offering strategic options instead of ultimatums; building trust through an “enable first, then drive” approach; avoiding vendor lock-in; and becoming a trusted “hype translator” who separates genuine opportunity from AI noise.