Prioritizing customer experience (CX) is increasingly essential for business growth, but many companies struggle to align their operations effectively.
According to Britt Mills, VP of CX Solutions at Bridgenext, in a CX Drive article, success requires a holistic, cross-functional approach to integrate CX seamlessly with product offerings. “If the business wants to be customer-centric and deliver great CX, it doesn’t just live with the product team, customer support, marketing, or the store operations team,” Mills explains.
With rising customer expectations, balancing product functionality with exceptional CX is critical for staying competitive.
Read the full article in CXDive: Is customer experience more important than the product?