Philadelphia, PA - May 1st, 2026 – Bridgenext, a leading digital consultancy that specializes in transforming disconnected digital platforms into winning growth systems, today announced the appointment of Allie Vaughan and Vydianath Iyer to its Salesforce practice leadership team. These strategic hires reinforce the company’s commitment to advancing its Data and Artificial Intelligence strategy, specifically empowering enterprise clients to leverage the combined capabilities of Salesforce Agentforce and Data 360 to drive measurable business outcomes.
Bridgenext helps mid-market and enterprise companies outgrow their rivals by leveraging modern engineering and AI-enabled practices. The addition of these seasoned industry experts ensures that organizations can evolve their existing technology investments from functioning setups into outperforming growth systems designed to create a distinct competitive edge. Both new leaders will report directly to Michael Utell, Chief Commercial Officer and Salesforce Practice Lead at Bridgenext.
“As our clients accelerate their Salesforce roadmaps – especially around data and AI – they need clear technical strategy and strong execution to turn ambition into tangible results,” said Michael Utell. “Allie and Iyer bring exactly that kind of leadership: deep experience, practical guidance, and the ability to help teams unlock the combined power of Agentforce and Data 360.”
Allie Vaughan joins Bridgenext to lead the Data 360 practice. With her comprehensive experience in the Salesforce ecosystem, including specialized expertise in Data 360, Agentforce and Marketing Cloud, Allie is positioned to connect complex data architecture and identity resolution to highly practical AI use cases. She previously served at Perficient following its acquisition of Kelley Austin. Notably, Allie was a featured speaker at the Salesforce TDX 2026 conference for a panel named Women in Data: Shaping the Agentic Enterprise.
Vydianath Iyer, a recognized Salesforce Certified Technical Architect, will drive broad technical direction and strategy for Bridgenext’s enterprise clients. He brings nearly 15 years of experience directly from Salesforce, where he excelled across various platform, architecture, and product roles. Most recently, he led a comprehensive Salesforce Center of Excellence for the U.S. Department of Veterans Affairs. His extensive background spans multi-cloud architecture and executive-level advisory, strengthening Bridgenext’s ability to guide complex, large-scale transformations and enterprise customer relationship management programs.
Learn more about Bridgenext’s Salesforce practice.
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