Why your Organization needs Process Mining

11.10.21 By

Ensuring your business processes are efficient and accurate is vital to keeping the lights on. Often, organizations prioritize process management and improvement at the bottom of their list, focusing instead on reacting to situations, creating work arounds which result in inefficiencies and a disconnect throughout the organization. While this may allow organizations to pay the bills, business processes need to be monitored and enhanced regularly to ensure business success and increased revenue.

Insert process mining, a technique that takes the data you already have collected to help discover, monitor, and improve your business processes. Implementing this technique into your organization allows you to take your data and turn it into the valuable insights needed to ask the right questions around business performance, track weaknesses, and determine low-risk paths for improvement, ensuring you remain competitive in the marketplace.

No longer a Guessing Game

It is not uncommon for business decisions to be made based off gut-feelings. While that isn’t always a bad thing, being able to back up those decisions with hard facts will ensure the proper decision is being made for your business in a timely manner. Additionally, many organizations make decisions by looking at surface level data points that may be inaccurate but do not tell the entire story unless linked to other data. By implementing process mining you can connect your current data from multiple sources and transform it into valuable business insights and resources for your organization.

Identifying Bottlenecks

While all companies are different and have a unique set of needs, we can all agree that driving efficiency and managing risk are constant challenges. Utilizing Process Mining allows businesses to detect their bottlenecks, and provides the insight needed to determine how to best resolve this issue with as little risk to your organization as possible. This method provides you with full business transparency, and a readout that is free from emotional bias giving you all the tools needed to address business challenges.

Continuous Monitoring & Enhancements

While taking that first step in implementing process mining is important, continuing this technique to monitor and enhance your processes is just as critical. With technology constantly evolving, it is crucial to stay on track with the trends to ensure you remain competitive. Practicing this over time not only keeps your business profitable but provides you with more insight on how effective your processes are and helps ensure you get the most out of your investment.

Process mining is a highly impactful tool when it comes to analyzing business performance and increasing company success. Companies that have identified and are able to monitor their business performance have the advantage in their marketplace. They are equipped with an arsenal of valuable insights for them to enhance efficiencies, increase revenue and make important business decisions quickly.

Process mining can be implemented into any organization and provide an endless amount of benefits. Let our Process Mining experts here at Bridgenext (formerly Wave6) help you enhance your organization!

Want to Learn more?

Interested in revamping your business processes? The Bridgenext team is here to help. Let’s connect to learn more how Salesforce can help you achieve success.


SVP, Experience – Bridgenext Salesforce Team (Formerly Wave6)

Molly Redenbaugh is a customer experience (CX) strategist with over 25 years of experience in all aspects of marketing and experience design. She is a certified ACX Mentor and CPP Coach, bringing a proven track record of creating user-centric experiences that drive business growth.

Before joining Wave6, Molly spent two decades in manufacturing, most recently leading the global CX team for Danfoss’ Power Solutions segment. She is also a Salesforce veteran with a decade of experience leading digital initiatives on the platform. Molly is a sought-after speaker and has presented at several Dreamforce user conferences. She is passionate about sharing insights and strategies to help businesses elevate their customer experience and increase brand loyalty.

LinkedIn: Molly Redenbaugh
Email: Molly.Redenbaugh@bridgenext.com

Topics: Data & Analytics, Salesforce

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