06.04.25 By Foster Kaman
A recent report shared “The AI in supply chain logistics is projected to grow from USD 9.15 billion in 2024 and is expected to reach USD 40.53 billion by 2030, growing at a CAGR of 28.2% from 2024 to 2030”. Why? Because AI is no longer a buzzword, it’s transforming how businesses operate, cutting costs, boosting efficiency, and delivering standout customer experiences.
Meanwhile, the transportation and logistics (T&L) industry is confronting a perfect storm of challenges-including workforce shortages, rising tariffs, and escalating costs. These factors are disrupting global supply chains and compelling businesses to adapt quickly to evolving regulations and increasingly unpredictable markets.
In this whirlwind of uncertainty, AI has become an invaluable asset. From optimizing delivery routes to predicting tariff impacts and crafting agile strategies, AI-powered tools empower organizations to stay ahead of volatility. Unlocking AI’s potential means more than improving efficiency—it’s about building resilience in a rapidly evolving global landscape.
The industry already operates on thin margins, leaving little room for inefficiency. Yet every day, T&L teams spend valuable time on repetitive, manual tasks. Tracking shipments, generating accurate rate quotes, resolving billing issues, scheduling appointments, and retrieving shipment documentation are all essential but time-consuming tasks that reduce operational efficiency and impact profitability. The data needed to complete these tasks exists, but it’s often scattered across systems, inboxes, and spreadsheets, creating additional challenges for an industry that can’t afford wasted time or resources.
This fragmentation causes delays, poor decision-making, missed opportunities, and frustrated customers. And in an industry where timing is everything, even small delays can have massive ripple effects across the global supply chain.
While there are countless external challenges faced by the T&L industry in today’s economy, they are often beyond your control. What is within your control, are the internal hurdles that your teams face every day. Despite being designed for speed and efficiency, the transportation ecosystem is often slowed down by layers of operational complexity. Teams are left struggling with internal challenges such as:
Legacy tools can’t handle these challenges, and without the right technology, even your best teams will struggle to keep up. To remain competitive in this fast-paced landscape, operations teams require smarter, streamlined solutions.
This is where AI and Agentforce solutions come in.
AI agents aren’t new in 2025, but Salesforce’s Agentforce isn’t just another AI agent. It’s a workforce multiplier. Forget one-size-fits-all bots. Agentforce delivers intelligent digital assistants that understand your business context, integrate natively within Salesforce, and take ownership of routine tasks, without missing a beat. Built for enterprise scale, these generative AI-powered agents operate like proactive team members, not passive tools – freeing up your people to focus on work that truly moves the needle.
They can:
Whether solving operational bottlenecks or driving customer satisfaction, these agents add measurable value to your operations. Now, let’s explore some T&L specific use cases to understand Agentforce a little better.
| Use Case | What the Agent Does | Business Impact |
|---|---|---|
| Quote Automation | Instantly generates and sends quotes based on rates, availability, and customer data | Faster response, more deals won |
| Where is my shipment? | Answers by pulling real-time tracking and ETA | Fewer service calls, better customer experience |
| Streamline OS&D Processes | Simplifies issue reporting, identifies patterns, and guides users quickly through steps to resolution | Shortens resolution times, reduces operational overhead, and improves customer satisfaction during freight disruptions |
| Document Retrieval | Locates and delivers documents like Bills of Lading, PODs, contracts, or rate confirmations instantly | Saves time, reduces back-and-forth communication, speeds up sales and support processes |
| Billing & Payment Support | Retrieves invoice history and payment status; auto-responds to common finance queries | Smoother payment cycles, less time spent on routine queries |
| Lead Qualification & Routing | Engages prospects, asks pre-set questions, and routes high-intent leads to sales | Faster contact, systematic lead handling, and higher conversion rates |
| Proposal & RFP Assistance | Auto-fills templates, pulls in relevant data from past deals, and suggests pricing tiers or value points | Speeds up proposal creation, ensures consistency and faster turnaround |
With Agentic AI, your teams can focus on high-value strategic activities, while customers benefit from increased speed and accuracy, enhancing their overall experience.
Deploying Agentic AI in logistics and supply chain operations is about more than automation. It’s about reshaping how businesses work to maximize value, efficiency, and customer satisfaction. Here’s what businesses stand to gain:
With the power of generative AI solutions, businesses no longer need to operate reactively. They can predict, adapt, and respond with agility, paving the way for long-term growth and sustainability.
AI agents like Agentforce offer rapid deployment and promising capabilities—but to truly maximize their impact, a strategic foundation is essential. Before integrating AI into your operations, ensure these core principles are in place:
With the right foundations in place, your organization is primed to realize the full potential of Agentforce. At Bridgenext, we do more than deploy AI, we embed intelligence into the core of your logistics operations.
As a trusted partner to the transportation and logistics (T&L) industry, we bring deep domain expertise and a track record of delivering tailored, future-ready AI solutions. Our collaborative approach ensures Agentforce integrates seamlessly into your existing ecosystem, enhancing operations, not disrupting them.
But our value goes beyond implementation. We work alongside your teams to uncover hidden efficiencies, surface actionable insights, and build resilient systems that scale. From strategy to execution, Bridgenext is committed to helping you move from reactive processes to predictive, intelligent logistics.
Connect with our AI Experts to discuss how Agentforce AI can help your logistics business work smarter.
