The art of the possible: Manufacturing Analytics

11.21.19 By

As a Salesforce partner, we have the pleasure to discuss this with our clients nearly every day. With the recent release of Manufacturing Cloud, let’s take a closer look at how Salesforce is aligning the platform to this vertical and how we are overlaying our expertise from years of delivering to the same vertical.

Serving both large and small manufacturing companies has been a core focus for us at Bridgnext (formrly Wave6). Located in the heart of the country, Bridgnext has always focused on manufacturing and the power of the Salesforce platform. Our capabilities can be categorized into 6 offering sets which include assets we have built for our customers along the way:

  • Advanced Partner Relationship Management
  • Advanced Analytics
  • Parts and Service Automation
  • Robotic Process Automation
  • Value Assurance

Let’s continue our look at the art of the possible in Manufacturing Analytics using the Einstein platform. Combining key elements of EA with Sales Cloud has enabled us to rethink forecasting and make it relevant to manufacturers. In part two in the series “The Art of the Possible: Manufacturing,” let’s explore use cases we have developed on the Einstein Analytics platform around revenue forecasting/ realization and demand planning.

Unlike commercial or service-based initiatives, manufacturing’s nuances including long sales cycles and market fluctuations over those cycles require a more stringent degree of demand planning and advanced analytics. Using the core structure of Salesforce, combined with the advanced forecasting tools of Manufacturing Cloud and Einstein Analytics, let’s look at how Bridgnext can take your Salesforce instance to the next level.

With the power of the platform, manufacturers can now combine information from their back-end ERP systems and marry that data with leading market indicators and their opportunity pipeline to provide an accurate view of their current revenue stream compared to bookings as well as predict future market demands. This level of insight is unprecedented within the boundaries of a single platform – Salesforce – and Bridgnext has made this a reality for multiple customers.

By combining the tools used by operations and sales in to a single platform, our customers have the ability to generate reliable forecasts and ensure the appropriate inventory levels are in place to meet market fluctuations and customers demands. Additionally, our framework can give clear insight into delivery status allows which your sales teams to proactively work with your customers in times of high demand. As the market goes through its own peaks and valley, operations and sales can both accurately predict demand.

In our next update, we’ll take a deeper dive into Parts and Service Automation and how it’s empowering our manufacturing clients through the use of artificial intelligence to meet customers’ aftermarket needs faster and more efficiently.


SVP, Experience – Bridgenext Salesforce Team (Formerly Wave6)

Molly Redenbaugh is a customer experience (CX) strategist with over 25 years of experience in all aspects of marketing and experience design. She is a certified ACX Mentor and CPP Coach, bringing a proven track record of creating user-centric experiences that drive business growth.

Before joining Wave6, Molly spent two decades in manufacturing, most recently leading the global CX team for Danfoss’ Power Solutions segment. She is also a Salesforce veteran with a decade of experience leading digital initiatives on the platform. Molly is a sought-after speaker and has presented at several Dreamforce user conferences. She is passionate about sharing insights and strategies to help businesses elevate their customer experience and increase brand loyalty.

LinkedIn: Molly Redenbaugh

Topics: Data & Analytics, Salesforce, Salesforce Analytics Cloud, Salesforce Manufacturing Cloud

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