Streamlining Carrier Onboarding and Compliance with Robotic Process Automation

07.30.21 By

Technology is the driving force behind process optimization and efficiency in the logistics industry. Organizations are leveraging the benefits of advanced digital technologies to streamline routine operations and boost both productivity and efficiency. Robotic Process Automation (RPA) is the new industry favorite for third-party logistics (3PL) companies and freight brokers looking to optimize two of their most critical functions – carrier onboarding and compliance.

Carrier onboarding is the process of adding a new carrier and their associated transportation services to your logistics center. As the industry grows and freight movement expands globally (road transportation accounts for 70% of worldwide shipments1), it is important to partner with carriers that cover specific geographic regions. For example, if a shipper has deliveries for the west coast, they need to partner with a carrier that operates in that area, thereby streamlining shipment delivery and boosting supply chain efficiency.

However, carrier onboarding is not a simple task, with lengthy screening and compliance procedures that are time-consuming and labor-intensive. As your list of carriers expands, the more fine-tuned your organizational structure and data collection must be. In this blog, we discuss the different elements of the carrier onboarding process, and how automation streamlines these tasks for 3PL companies, guaranteeing efficiency and scalability.

Carrier Screening and Federal Motor Carrier Safety Administration (FMCSA) Mandates

As the demands placed on the logistics industry evolve, selecting the best carrier service from the wide variety of available options has become increasingly difficult. Carrier services are subject to strict compliance upheld by the Federal Motor Carrier Safety Administration (FMCSA), designed to mitigate risk, cargo theft, insurance issues, lost cargo, and other events. This protects the industry and all stakeholders, but for logistics companies, it can add extensive costs and additional paperwork. To ensure onboarding the ideal carrier that meets the necessary regulatory requirements and lowers your risk as a freight broker, adhering to detailed screening processes and compliance checklists is critical, even though this is a time-consuming and expensive task. Common carrier screening criteria include:

Carrier screening criteria

Why Is Carrier Compliance Important?

Carrier compliance is extremely important as it maintains an industry standard for freight delivery and regulates risk across the supply chain. In 2020, close to 900 cargo thefts occurred with an average value of over $166,000.2 Insurance claims increased by 22% in 2020, leading to a spike in bankruptcies as well.3 How a carrier manages risk has a massive impact on your business and overall financial exposure.

The FMCSA’s Compliance, Safety, and Accountability (CSA) scores are designed to limit carrier fraud, detect false insurance claims, and check carrier services that present a danger on the road. These industry compliance standards, across seven categories, focus on maintaining best practices for record-keeping, freight qualifications, safety assessments, and insurance filing — for the benefit of all stakeholders.

CSA Categories

CSA categories

The better your screening and compliance process, the more secure you are in ensuring rapid and error-free movement of freight. Collecting performance data on the quality and authority of any potential carrier protects your customers and your reputation, building better trust. Carrier compliance directly benefits your business in multiple ways:

  • Creates quality partnerships with carriers and shippers
  • Ensures a positive reputation for the organization
  • Protects all key stakeholders and business assets
  • Guarantees enhanced safety in freight delivery
  • Provides visibility into freight processes for increased efficiency
  • Optimizes costs by eliminating future fines
  • Helps informed business decision-making with an enhanced ability to manage risk

Steps Involved in the Carrier Onboarding Process

Carrier onboarding can be done either manually or through automation technology. Most logistics service providers have moved to custom web applications or logistics management systems for faster onboarding. Paperless, digital mechanisms offer several distinct advantages over paper-based, manual processes that are time-consuming and error-prone.

Improving carrier onboarding process with RPA

Typically, carrier onboarding comprises the following steps:

Carrier onboarding process

Challenges in Carrier Onboarding

While digital innovation has done much to help logistics companies streamline carrier onboarding, there still are several challenges to the compliance process:

  • Each carrier may have a subtly different onboarding process with unique or specific logistics criteria. For example, additional compliance registration is mandatory for shipments of hazardous materials (Title 49 of the Code of Federal Regulations has more information on handling dangerous goods).4 Singular technical systems have difficulty managing the unique requirements of each shipment or carrier.
  • Another challenge is the quality of data. Sharing data requires trust between the provider and receiver, and without clean and efficient systems that can locate and categorize the information, an entire database can become convoluted.
  • There are varying levels of technical maturity amongst freight brokers and carriers, and some systems cannot integrate these efficiently. Errors can occur, or information may not be stored correctly in the database (for instance, missing insurance information when an event occurs or shipping of non-compliant items). This puts all parties at risk.
  • The entire process can be time-consuming and labor-intensive, putting strain on support teams. Manual re-entry can lead to human error and result in slow processing times.

Streamlining Carrier Onboarding Through Automation Technology

Robotic processes and multi-modal networks enable carriers and freight brokers to share data in real time, helping produce actionable insights around the carrier onboarding and compliance process. Verified Carrier Aggregator Platforms can take on the extensive task of carrier onboarding – improving business efficiency and offering analytical insights to maximize growth. Visibility of this kind, matched with data cleanup and computing power, will streamline critical business functions, allowing you to make more confident business decisions for an organized supply chain.

Robotic Process Automation (RPA) benefits carrier onboarding and compliance in three ways:

  1. Lower time and cost

    By replicating input fields in a database or locating mistakes associated with human error, robotic processes automate, collect, and store clean data. Bots can verify carrier compliance according to custom sets and delist services that fall below the required standards. Automated compliance documentation allows systems to pull data in real time, resulting in seamless communication between brokers and other parties, better organization of data, and reduction in errors – all with less manual work and cost.

  2. Speedy, streamlined onboarding process

    Automation allows seamless integration with CRM and ERP systems, enabling accounting information, shipment tracking details, and quotations to be shared with stakeholders. Locate documents you need without effort and perform carrier audits quickly. Acquire direct access to carrier FMCSA data and peruse reviews to mitigate risks associated with non-compliant carriers. Increase the speed at which you validate and onboard carriers without lowering quality standards.

  3. Operational efficiency

    Automation can handle multiple tasks associated with carrier onboarding, facilitating heightened scalability. By automating routine compliance tasks, the strain on support teams is reduced. Use the collected data to make informed decisions, whether the information is gleaned from drivers, customers, or even granular updates on optimal shipping routes in certain regions.

Automation technology lowers costs, reduces documentation errors, boosts efficiency, and helps form better partnerships with carriers.

An Experienced Technology Partner Can Make All the Difference

While the benefits of automation are clear, implementing robotic processes or integrating with verified carrier aggregator platforms is a substantial technical task. Partnering with an experienced technology consulting firm with expertise in platform enablement can help you build advanced transportation management systems to garner tangible business benefits such as:

  • Free up time to focus on mission-critical business operations
  • Rapidly build technical platforms at scale
  • Install high-performance systems with fewer errors
  • Create user-friendly interfaces with advanced customization
  • Implement robust technical solutions with greater efficiency and transparency
  • Ensure 24×7 access to professional support teams

Bridgenext (former Emtec Digital) can help you optimize the carrier onboarding process and transform your logistics business. Our rich experience in platform re-engineering enables clients to streamline critical processes and achieve scalable business growth. As a global technology services provider, we would love to discuss how advanced technologies can modernize your carrier onboarding and compliance. Contact us today!



Associate Vice President, EDS 

Sreeni is an accomplished technology leader with over 25 years of experience in building highly scalable enterprise applications using the latest digital technologies. He handles pre-sales, technical and solution architecture, project management, and delivery. At Bridgenext, Sreeni has been instrumental in establishing the RPA Center of Excellence (CoE) and the growth of the Intelligent Automation practice in the organization. From design and development to delivering and enhancing automation solutions for clients, Sreeni has a passion for helping firms across industries realize the benefits of RPA.


Topics: Automation, Data & Analytics

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