About the Client
The client is one of North America’s fastest-growing independent fuel and lubricant suppliers, operating across Canada, the U.S., the Caribbean, and Latin America. Its business spans retail and commercial fuels, lubricants, propane, agricultural inputs, and supply and wholesale distribution.
With over 1,070 retail stations in Canada and a strong presence in the U.S. Midwest and Western Canada, the client also manages extensive fuel procurement, logistics, and distribution networks.
To support its growth, the client recognized the need for a cloud-native digital foundation to power its customer-facing platforms and core systems, including pricing, e-commerce, and web experiences.
Goals
Amid rapid expansion and growing competitive pressure, the client aimed to elevate its digital ecosystem, not just to modernize technology, but to enhance business agility, accelerate decision-making, and build customer trust across every station, region, and channel. Their key objectives included:
- Modernizing Business-Critical Systems: Transform mission-critical platforms, including their Pricing Information Center (PIC), to enable faster, more accurate responses to competitive price changes.
- Enhancing Digital Experiences: Unify web and eCommerce platforms to deliver consistent branding and localized, market-ready content.
- Building a Cloud-Native Foundation: Create a resilient, scalable, always-on digital infrastructure to support continuous operations and future growth.
- Empowering Business Teams: Enable marketing and business teams to manage content and updates independently, improving speed and reducing bottlenecks.
- Accelerating Time-to-Market: Standardize and automate deployment processes to quickly launch new regions and streamline expansion.
These goals underscore our client’s commitment to operational excellence and customer trust, ensuring every station, site, and channel delivers reliable, high-quality digital experiences.
Solution
The client, in partnership with Bridgenext, embarked on a multi-phase modernization journey to transform both customer experience and operational efficiency.
1. Pricing Information Center Modernization
Our client transformed its legacy, on-prem Pricing Information Center into a cloud-native, real-time pricing engine, enabling faster and more accurate fuel price adjustments across ~1,400 stations.
- A resilient, always-available platform now supports both frontline pricing teams and backend operations, enhancing responsiveness in competitive markets.
- A multilingual, user-friendly web interface empowers teams to work faster and with greater accuracy.
- Real-time integrations with third-party partners improve visibility and decision-making.
- Automated business rules and orchestration boost pricing precision and reduce turnaround times.
- Legacy business logic was fully reconstructed, ensuring continuity while enabling a more scalable pricing model.
2. Unified Web Transformation
To ensure consistent, high-quality experiences across regions, the client consolidated 16 legacy websites into a single, modern web ecosystem, empowering business teams to manage and localize content independently without the need for technical support.
- A unified, CMS-driven platform ensures consistent branding, digital experience quality, and governance across all sites.
- Standardized deployment pipelines enhance reliability and accelerate rollouts for new regions and brands.
- This transformation provides the client with a scalable digital foundation to continuously improve customer-facing experiences.
3. eCommerce and ERP Integration
The client enhanced its digital commerce backbone by modernizing its eCommerce platform and integrating with their ERP system for seamless, real-time order management.
- A secure, hybrid integration layer enables smooth communication between eCommerce and ERP systems, improving order accuracy and operational efficiency.
- Serverless, asynchronous APIs minimize delays and downtime, delivering faster, more reliable transactions for customers.
Results
Our client’s multi-year transformation has enhanced its ability to deliver reliable, high-quality digital experiences to every customer, station, and regional team. By modernizing core systems, streamlining operations, and building a scalable digital foundation, the client is well-positioned to adapt to market changes, empower teams with greater speed and confidence, and support global expansion.
- Unified digital platforms deliver consistent, localized customer experiences across all markets.
- Price updates process in just 7 seconds, down from 10–12 minutes, enhances responsiveness, reduces revenue loss risk, and strengthens competitive positioning.
- Automated deployment pipelines have reduced website and eCommerce rollouts from months to weeks, accelerating expansion into new regions.
- Business teams are empowered to make faster, data-driven decisions on pricing and content without relying on support teams.
- A resilient, 24/7 platform ensures continuous uptime and business continuity across 1,400+ stations.
- Serverless automation lowers operational costs and reduces infrastructure maintenance overhead.
- A cost-efficient AWS serverless architecture enables seamless scalability and faster station onboarding, powered by 300+ Lambda functions.
- The modernized PIC integrates with 1,400+ stations and automates ~90% of daily survey volume (~13,000 surveys/day), significantly boosting operational efficiency.
- A scalable digital foundation supports upcoming SAP ERP integrations and future international growth.
