07.23.25 By Bridgenext PR Team
From Collectibles to K-beauty, Co-ops and Media Tours Offer a Powerful Way for Brands to Tap into Trend-driven Demand and Reach Diverse, Engaged Audiences
Chances are, you’ve heard of Labubu, or maybe even tried hunting one down. But this cute blind-box collectible that doubles as a bag charm is just the tip of the trend iceberg. From Squid Game 3 buzz to the rise of glass skin beauty routines and boba-themed everything, Asian (and Asian American) trends are causing global crazes and dominating wish lists everywhere.
These aren’t just passing viral moments. There’s long-lasting interest, and it’s driving real consumer demand for products that are fun, fresh, and culturally relevant. Think: K-beauty products, collectible figures, bag charms, and bubble tea kits.
And while many of the biggest names are global, there’s plenty of room for new brands to join the conversation — especially with smart, creative PR. That’s where co-op and media tour services make an impact, offering a dynamic way to connect with trend-savvy audiences.
Got a product that helps achieve the coveted K-pop look? Let’s pitch it in a beauty round-up. Selling something that can be used to make custom bag charms? That’s a DIY media tour waiting to happen. Have a food product that pairs well with afternoon bubble teatime? Let’s turn it into a food segment.
There are so many untapped ideas that can put your brand in the spotlight, not just with Asian American consumers (a demographic with over $1.3 trillion in buying power), but with pop culture insiders everywhere.
As the fictional Huntrix band sang in the chart-topping Netflix movie KPop Demon Hunters, Asian-inspired trends are “going up, up, up, it’s our moment.” Only it’s more than just a moment. These pockets of joy are cultural and commercial phenomena.
Let’s make sure your brand is part of the story. Contact our Content Studio team to find out how.
