A New Home for Georgia-Pacific’s Building Products

Challenge / Goal

Georgia-Pacific Building Products, a leading U.S. manufacturing company, came to Bridgenext (formerly DEFINITION 6) with a complex task. They needed a complete site rebuild to converge their product categories and the audiences for each—and we had just six months to build it from the ground up. 

Solution

Our team started with a solid foundation. We developed a modular, component-based CMS within WordPress 5.0. Then we added amenities such as a flexible UX, which allows the team at Georgia-Pacific to make updates quickly and easily.  With a new home and on-demand updates, Georgia-Pacific can now welcome customers, keep them on site longer and close more deals.

Results

Results have been impressive including:

  • 19% Increase in average session duration
  • 16% Decrease in bounce rate
  • 0:02: Two-second load time

Industry

Manufacturing

Benefits

  • 19% Increase in average session duration
  • 16% Decrease in bounce rate
  • 0:02 Two-second load time

Services

  • Analytics and insights
  • Content creation
  • Creative services
  • CRM
  • Design
  • Digital production
  • Strategy and consulting
  • Technology

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